Nobody likes a braggart. We're all weary from the hype that has come to be expected from everyone from car salesmen to movie studios to presidential candidates. We're more in danger of tuning out than of being taken in.
Yet there should always be a respectful audience for craftsmen who take quiet pride in their work. All of which is a roundabout way of saying: We're proud of this issue. From the cover story to the monthly departments, our October issue is an easy-to-use survival guide for the busy health plan executive. Why? It's the writing — specifically the work of our contributing editors: Martin Sipkoff, John Carroll, and MargaretAnn Cross.
But the good writing doesn't end with our contributing editors. Look at our Tomorrow's Medicine department and see the important coverage decisions that must be made regarding an acid copolymer for treating severe vesicoureteral reflux. We're proud that the author, Thomas Morrow, MD, sits on our Editorial Advisory Board.