For-profit or not-for-profit: Does it matter?

The number of Americans who believe for-profit hospitals provide better care and customer responsiveness than their not-for-profit counterparts has dropped dramatically over the past few months, to the point where quality is rated roughly the same in the two hospital types, according to a Kaiser/Harvard Health News Index survey. Whether the decline is a coincidental blip or the start of a trend remains to be seen, but the loss of faith in for-profit providers comes in the wake of increasing media scrutiny of for-profits, notably Columbia/HCA. News reports aside, those surveyed still believe for-profit institutions are more efficient, while not-for-profits continue to enjoy a reputation for costing customers less.


Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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