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Finding managed care's new fertile ground

The West Coast may be the cradle of managed care, but today managed care is catching on fastest in New England and across the amber waves of grain. Managed care market penetration was up 54 and 52 percent respectively in the upper Northeast and North Central states from 1996 to 1997, according to InterStudy, which monitors managed care trends. InterStudy defines managed care penetration as percentage of total population enrolled in managed care.

SOURCE: INTERSTUDY COMPETITIVE EDGE 7.2 REGIONAL MARKET ANALYSIS, INTERSTUDY PUBLICATIONS, MINNEAPOLIS, 1998

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