Give them what they want


Nine in 10 executives participating in the KPMG survey on consumer influence agreed that health care organizations will develop new products and offer more choices in response to patient demand. Some innovative examples of how plans are responding to consumer preference:

  • A health plan offers transportable coverage for "snowbirds."
  • An academic medical center in a high-immigrant area is creating a Spanish-speaking IPA.
  • An insurer is redesigning products to let the "healthy 80 percent" of its members manage their own care, while placing tighter care management on the other 20 percent.

SOURCE: NEW VOICES: CONSUMERISM IN HEALTH CARE, KPMG PEAT MARWICK, MONTVALE, N.J., 1998

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

Subscribe to Our Newsletters

Monthly table of contents

Be notified as each issue of Managed Care is available online.

Biweekly newsletter

Recent topics have included:

PTCommunity news

New drug approvals, clinical trials, drug management. Three times per week.