See it now: The tube attracts members


According to a Gallup survey of HMO and PPO executives, television advertising is the most successful means of recruiting enrollees, whether the product is commercial, Medicare or Medicaid managed care. But beyond that, what works for one group might not work so well for another. Print advertising works for commercial subscribers, but Medicare beneficiaries respond to radio advertising while face-to-face sales pitches are likely to hook Medicaid recipients.

SOURCE: INDUSTRY EXECUTIVES SPEAK ABOUT THE CHALLENGE OF MANAGED CARE ENROLLMENT AND DISENROLLMENT, GALLUP ORGANIZATION FOR WILLIAM COOK DIRECT, JACKSONVILLE, FLA., 1997

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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