HMOs: Watch Out For Internet-Based Benefit Managers


Forrester Research predicts that Internet-based companies that help people manage their employer-sponsored benefits will become a force by 2005.

Bradford Holmes, a senior analyst at Forrester, says the so-called e-health plan industry will chew off 3 percent of HMO profits this year; by next year, 24 percent of companies could offer at least one e-health choice for benefit coverage. Employers frustrated by rising costs would welcome the opportunity to shift at least some responsibility for benefit and utilization decisions to individuals, Holmes argues. Early experimentation with e-health plans could involve personalization of benefit design, such as letting employees select copayment/payroll contribution tradeoffs at open-enrollment time — something most people would be comfortable with.

Career Opportunities

HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

Apply via email to jfedder1@hfhs.org or online at http://p.rfer.us/HENRYFORDlXqAJA

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