Drug-discount program's effectiveness hindered by lack of use

California offers a prescription drug discount program that allows Medicare beneficiaries to get discounts just by showing their Medicare cards to pharmacists. Unfortunately, according to a new survey by the Kaiser Family Foundation, a majority of those eligible — both those with and without drug coverage — have never heard of the program.

The findings result from data collected from 2,380 noninstitutionalized seniors conducted between May 15, 2001 and Aug. 23, 2001.

Percent of California seniors who ever heard of drug discount program


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HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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