Most Want Choice of Doctors More Than Pick of Health Plan

The turbocharged rush to offer choice to consumers leaves a question in its wake: Choice of what? It turns out that consumers value having a choice in providers more than having a choice of health plans, according to a study by the Commonwealth

Fund, which warns that "policymakers should be cautious about embracing the individual market and health savings accounts as a way to improve satisfaction in the system."

Furthermore, the survey of 3,293 adults ages 19 to 64 found that "respondents expressed confidence in employers' role in selecting health plans — even when they were not enrolled in an employer-sponsored plan — and two of three adults preferred an employer-selected set of health plans to an employer-funded account to be used for purchasing health insurance in the individual market."

OK. Let's take a deep breath. What the Commonwealth Fund survey seems to suggest is that there is no groundswell of consumer demand for consumer-directed health care. It certainly seems to shine a skeptical light on the phrase "consumer-driven health care" that those who want to see this change often use. Consumers aren't driving this shift. They, for the most part, like things just as they are, according to the Commonwealth Fund survey. "...[T]he type of choice that people most desire — where to go for care — may not be met by policies that promote a shift from employer-based coverage to individual market insurance."

"This all suggests that satisfaction with care is more closely associated with the ability to choose providers than the ability to choose health plans," says the survey, titled "'Choice' in Health Care: What Do People Really Want?"

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HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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