|REPORTS TO:||Senior Vice President HFHS - President & Chief Executive Officer HAP|
Provides executive leadership to meet or exceed revenue requirements and market share expectations consistent with organizational goals and objectives and in accordance with a rolling three-year strategic plan. In partnership with the Chief Operating Officer and Chief Financial Officer, develops strategies to meet membership and revenue targets through effective products, pricing, market segmentation and advertising. Aligns and implements business processes among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development, to optimize effectiveness and efficiency necessary to meet departmental goals and corporate objectives. Represents HAP interests and values in the community and as a senior executive, seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence. Be the face of HAP in the commercial marketplace. Represents HAP in various HFHS forum and activities.
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