MANAGED CARE July 2002. ©MediMedia USA
Directions and warning labels for some pharmaceuticals are starting to contain what the Wall Street Journal describes as "tailor-made ads" for patients who pick up prescriptions at the drug store. The paper reports that the number of pharmacies using such ads, so-called "health newsletters," has increased from 3,000 to 17,000 in three years.... The push for a prescription drug benefit for Medicare recipients has gotten a technological lift thanks to a new Web site that encourages consumers to send letters to Congress in support of that policy. The site, «www.fairdrugprices.org», was launched June 12 by Families USA, the National Committee to Preserve Social Security and Medicare, and the AFL-CIO.... Sleepy medical residents will begin getting some much needed shut-eye thanks to limits placed on the number of hours young doctors may work. The Accreditation Council for Graduate Medical Education, which accredits the nation's teaching hospitals, will limit the workweek for residents to 80 hours. The guideline takes effect in July 2003.