Seven out of 10 consumers would prefer a drug that had been on the market for 10 years or more, compared to a newer drug, even if the copayments were equal. Further, 31 percent believe newer drugs are less safe than older drugs, according to the Medco Monitor, a nationwide household survey. The report surveyed 1,092 insured adults.
Formulary decision makers take heart: This could be a sign that consumers are more inclined to start using generic medications.
Ann Smith, a spokeswoman for Medco Health Solutions, says, "Just the idea that these older medications have been on the market for some time — they're tried and proven in the consumer's mind. They see the safety profile and effectiveness. And then you factor in the [usually] lower cost of an older drug. Consumers see that older may be better, or at least safer. If there's a cost savings, they are comfortable choosing an older drug."
Other findings from the survey include:
|Would you prefer to take a prescription drug that is new to the market
or one that has been on the market for 10 or more years?
|New to market||16%|
|On the market for more than 10 years||68%|
Source: The Medco Monitor