We reported in March just how competitive the Medicare Advantage (MA) market is getting, adding almost as a footnote that “even Cigna, which does not have much of a footprint in the MA marketplace now but vows that will change, showed a slight uptick in enrollment, about 1% (from 432,000 to 436,000).”
A Forbes article last week places the number at about 440,000 and also includes that bit of information at the end, but the difference this time is that the lead—and, indeed, the entire article—concerns Cigna’s plans to become a major MA player. Cigna wants to increase its MA market share by about 14% next year, by launching MA preferred provider organizations in 43 counties (pending CMS approval).
Cigna will have to fight for its MA turf, though.
“Several health plans, including Aetna, Anthem, Centene, Humana and UnitedHealth Group are looking to expand their Medicare Advantage businesses next year and beyond as well,” Forbes reports. “And now insurers are rolling out more supplemental benefits in their Medicare Advantage plans following rule changes implemented.”