September 2004

Cover Story

As rising costs drive CEOs' collective blood pressure off the charts, a group of experts considers whether managed care has reached another watershed — and whether the industry can reinvent itself yet again.

John Carroll

Q&A
The head of the National Committee for Quality Assurance says health plans want to encourage physicians in the never-ending quest for quality.
People flock to these services whether insurers cover them or not. When does it make economic and medical sense to offer them?

Sherrie Dulworth, RN

Physicians are not the only problem. Health plans too often view guidelines as rigid routines rather than flexible aids to good practice.

Tony Berberabe

Peer-Reviewed
Although interactive educational seminars that target physicians require a large investment of resources, they can be cost-effective if medical care is improved as a result.

Michael D. Cabana, MD, MPH<sup>1</sup>; Randall Brown, MD, MPH<sup>1</sup>; Noreen M. Clark, PhD<sup>2</sup>; Diane F. White, RRT<sup>1</sup>; Juanita Lyons, PhD<sup>1</sup>; Sylvia Wanner Lang, PhD<sup>1</sup>; Susan L. Bratton, MD, MPH<sup>1</sup>

Presenteeism — the condition of being on the job, but giving less than 100 percent — is fertile ground for health plans with a suitable product.

MargaretAnn Cross

Legislation & Regulation

The pharmaceutical giant contends that soon-to-be-released data will verify its program's effectiveness.

John Carroll

Tomorrow’s Medicine
An important federal law encourages development of drugs for populations so small that the market would otherwise ignore them. Should they not then be covered?

Thomas Morrow, MD