Anand Natampalli and Daniel A. Schulte
Peter Wehrwein

Few examples highlight the differences between the analog and digital worlds as traditional taxi cabs vs. the ride-sharing company Uber.

In most cities, hailing a taxi means stepping out to the curb and then hoping a driver stops. You take whatever you get, then waste time paying by cash or credit card. It is just basic service, with no concern about you will ever use that taxi— or even that company—again.