IN THIS ISSUE
Editor’s Memo
John Marcille
Viewpoint
Ira Studin, PhD, MPH

Many health insurance plans face challenges that DTC marketing might be able to address

Medication Management
Thomas Reinke

The association between the two diseases is strong, and insurers should consider all management options

Tomorrow’s Medicine
Thomas Morrow, MD

The Six Million Dollar Man had superhuman eyesight, but insurers won’t have to pay that much for this treatment

Plan Watch
Frank Diamond

Anthem’s experience exposes vulnerabilities regarding the maintenance of physician networks

News & Commentary