Controversy Swirls Over Unregulated RU-486 Print Ads

The National Abortion Federation, a professional association representing abortion providers in the U.S. and Canada, predicts that its advertising campaign for mifepristone that begin running in 13 national magazines last month will reach more than 70 percent of women under age 50. But because the ad is not sponsored by a drug manufacturer, the Food and Drug Administration did not need to review it for fair balance between effectiveness and risk information.

The ad gives the new drug's name, but fails to report information about possible side effects, contraindications, or efficacy. The ad claims the drug is a "medical breakthrough" that "safely and effectively terminates a pregnancy." NAF's executive director views the ad as a public service, as opposed to being a "pharmaceutical ad" — and thus believes FDA involvement isn't appropriate.

The product, which is covered by most health plans that cover surgical abortion, costs about $500.

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HAP, a subsidiary of Henry Ford Health System, is a nonprofit health plan providing coverage to individuals, companies and organizations. This executive develops strategies to meet membership and revenue targets through products, pricing, market segmentation and advertising.  Aligns business among Business Development, Commercial Sales, Medicare and Public Sector Programs and Product Development. Seeks to enhance and be responsible for business development and expansion through the development of an effective product portfolio, strong interpersonal relationships and service excellence.

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