Nine in 10 executives participating in the KPMG survey on consumer influence
agreed that health care organizations will develop new products and offer more
choices in response to patient demand. Some innovative examples of how plans
are responding to consumer preference:
A health plan offers transportable coverage for "snowbirds."
An academic medical center in a high-immigrant area is creating a Spanish-speaking
IPA.
An insurer is redesigning products to let the "healthy 80 percent"
of its members manage their own care, while placing tighter care management
on the other 20 percent.
SOURCE: NEW VOICES: CONSUMERISM IN HEALTH CARE, KPMG PEAT
MARWICK, MONTVALE, N.J., 1998
